Resources & News

Insights and Tips for Success

Marketing changes quickly, but a lot of the real work comes back to the same things.

Clear messaging, the right audience, consistent follow-through, and knowing what makes sense to focus on next. Our blog is a place for us to share what we are seeing, learning, and talking through in the work we do with businesses, nonprofits, and organizations.

Sometimes that means writing about website content, social media, branding, print materials, campaign planning, or digital presence. Other times, it may mean sharing a reminder, an example, or a practical way to think about marketing when the pieces are not quite working together. We write about the things that come up in real client work, with the hope that it helps you look at your own marketing a little differently too.

Marketing Thoughts From the Work

A lot of marketing advice sounds simple until you try to apply it to your own organization. That is why we try to keep our resources practical. The posts here may help you think through your message, your audience, your website, your content, your printed materials, or the gap between what your organization is doing and what people are seeing. Some topics may give you a quick idea to use. Others may help you realize it is time to step back and look at the bigger picture.

Ideas to Help Your Marketing Work Better Together

Use the posts below to explore marketing strategy, branding, digital presence, traditional marketing, website content, social media, campaign planning, and other topics that help make the pieces work together. And if a post sounds a little too familiar, that may be a good sign your marketing is ready for a closer look.

Stop Treating Social Media Like Your Whole Marketing Strategy

Here is your friendly marketing PSA. Social media is important, but it is not your whole marketing strategy. We love a good Facebook post. We love strong visuals, consistent content, and showing up where your audience spends time. Social media can be a great tool for connection, visibility, and storytelling. But it is still just […]

Making the Outside Match the Inside at VantagePoint Marketing

VantagePoint has been around for more than ten years. In that time, a lot has changed. What started as two women behind kitchen countertops, building thoughtful strategy after their day jobs, has grown into a team of five women leading strategy, creativity, and client relationships every single day. The heart of the work has always […]

How to Make the Best of Your Google Business Profile

Google plays a big role in whether or not your information is seen by the people you want to get in front of. One of Google’s many tools available for businesses and organizations is Google Business Profile. Your Google Business Profile, formerly known as Google My Business, is free and is tied to your presence […]

The Importance of Strategy

In theory, we all know that having a strategy is important. You have likely heard us at VantagePoint preach about this… maybe even more than once. However, not many practice what they preach when it comes to taking care of their own organization’s marketing strategy. Here’s the reminder you didn’t know you needed. The Importance […]

Here Comes GA4!

Google is updating its analytics platform. You’ve likely received emails from Google Analytics mentioning this upcoming change. Here’s the cliff notes version of what you need to know about this update. You’re in Good Hands If you’ve worked with us at VantagePoint to get a website pulled together, odds are really good your website was […]