In theory, we all know that having a strategy is important. You have likely heard us at VantagePoint preach about this… maybe even more than once. However, not many practice what they preach when it comes to taking care of their own organization’s marketing strategy. Here’s the reminder you didn’t know you needed.
The Importance of Marketing Strategy
Lewis Carroll’s classic, Alice in Wonderland, says it well; if you don’t know where you’re going, any road will take you there. Well, that’s paraphrasing but you get what we mean.
“That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where—” said Alice. “Then it doesn’t matter which way you go,” said the Cat.
If you want your organization to make an impact, you must share your message to rally support. That’s where having a sound marketing strategy comes into play.
Save Time, Money and Stress
Having your poop in a group with a sound marketing strategy not only makes you look like you have your life together, but it can also actually save you time, money and stress. You’re setting your organization up for success and saving yourself a lot of headaches in the process by ensuring these pieces of your strategy are ironed out and defined:
- Organizational Goals
- Target Market
- Essential Elements
- Content Strategy
- Marketing the Message
Conveniently, all of these elements are included in the Marketing Roadmap we do with our clients.
If you’re new here, a Marketing Roadmap is the starting point to every relationship we have at VantagePoint. It serves as the “get to know you” part of our relationship and we get to really dive into your world. It ensures that the work we do together (or separately for that matter!) moves in the right direction and everyone is on the same page with what needs to be done and in what order.
If you’ve been here for a while, you’re familiar with the Marketing Roadmap! But, it’s probably time to revisit things and ensure that your priorities are up to date. The last thing we want to happen with the Marketing Roadmap is that it’s created and then sits on a shelf to collect dust. It’s a good plan. Let’s put it into action.