Google plays a big role in whether or not your information is seen by the people you want to get in front of. One of Google’s many tools available for businesses and organizations is Google Business Profile. Your Google Business Profile, formerly known as Google My Business, is free and is tied to your presence […]
The Importance of Strategy
In theory, we all know that having a strategy is important. You have likely heard us at VantagePoint preach about this… maybe even more than once. However, not many practice what they preach when it comes to taking care of their own organization’s marketing strategy. Here’s the reminder you didn’t know you needed. The Importance […]
Here Comes GA4!
Google is updating its analytics platform. You’ve likely received emails from Google Analytics mentioning this upcoming change. Here’s the cliff notes version of what you need to know about this update. You’re in Good Hands If you’ve worked with us at VantagePoint to get a website pulled together, odds are really good your website was […]