You don’t need a big ad budget to show up where it matters most. You just need to show up the right way. At VantagePoint, we’ve seen how small businesses can compete with national brands simply by owning their space online. That starts with following a few key Google My Business Listing best practices that […]
AI Isn’t Everything: Why Human Touch in Your Marketing is Needed
AI tools have changed the way we create content, design campaigns, and manage marketing tasks. They’re fast, efficient, and a great way to gather information, but they’re not a replacement for people. At VantagePoint Marketing, we use AI to make some processes easier, not to take the place of the human touch that makes your […]
Boosted Facebook Posts: Make the Most of Your Marketing Budget
If you’re putting time and money into marketing, you want to make sure it works. Boosted Facebook posts are one of the simplest ways to get your message in front of more people, without blowing your whole budget. Whether you’re hiring, promoting an event, or just trying to increase visibility, using boosted posts the right […]
The Power of Localized Storytelling: Turning Hometown Values into Brand Wins
Your Story Doesn’t Have to Be Big. It Just Has to Be Yours. Not every brand needs a nationwide campaign or flashy influencer to make an impact. In fact, some of the most powerful marketing today is happening right in your own backyard. At VantagePoint, we work with rural businesses, community organizations, and local leaders […]
Why You Should Set Your Facebook and LinkedIn IDs
An Easy Win for Brand Visibility, Consistency, and Connection At VantagePoint, we’re big believers in making the most of the tools you already have. One of the simplest ways to boost your visibility and strengthen your brand online is by setting—and standardizing—your Facebook and LinkedIn IDs. This is one of those small-but-mighty updates that helps […]
Why Digital Business Cards Matter
Networking is all about building connections, and in today’s digital world, first impressions happen faster than ever. Traditional business cards are easy to lose, often outdated, and—let’s be honest—who really wants a stack of them cluttering their desk? Enter digital business cards, a smarter, more sustainable way to share your professional details with just a […]
Stay Alert: New Scam Targeting Businesses on Facebook
A new scam is making the rounds, and it’s targeting businesses that use Facebook. This scam pretends to be from Meta (the company behind Facebook), tricking people into giving away their account details. Here’s what’s happening and how you can stay safe. What’s the Scam? Scammers are sending fake emails that look like they’re from […]
How to Make the Best of Your Google Business Profile
Google plays a big role in whether or not your information is seen by the people you want to get in front of. One of Google’s many tools available for businesses and organizations is Google Business Profile. Your Google Business Profile, formerly known as Google My Business, is free and is tied to your presence […]
The Importance of Strategy
In theory, we all know that having a strategy is important. You have likely heard us at VantagePoint preach about this… maybe even more than once. However, not many practice what they preach when it comes to taking care of their own organization’s marketing strategy. Here’s the reminder you didn’t know you needed. The Importance […]
Here Comes GA4!
Google is updating its analytics platform. You’ve likely received emails from Google Analytics mentioning this upcoming change. Here’s the cliff notes version of what you need to know about this update. You’re in Good Hands If you’ve worked with us at VantagePoint to get a website pulled together, odds are really good your website was […]