For more than a decade, VantagePoint Marketing has been rooted in one simple belief: hardworking businesses and nonprofits deserve thoughtful strategy and strong storytelling.
As seasons change, leadership does too.
We recently celebrated Claire as she stepped into a new role with the Southwest Initiative Foundation. Her passion for small businesses and meaningful connection helped shape the foundation of VantagePoint, and we are grateful for the creativity and collaboration we shared.
With that transition, ownership at VantagePoint evolved.
After six years of leading strategy, strengthening client relationships, and helping build internal structure, Katie Goodthunder stepped into a co-owner role alongside Heather. This step reflects the growth that has been happening behind the scenes for years.
While leadership has shifted, our mission has not.
We are still rooted in Morton.
We are still committed to helping businesses align their insides with their outsides.
We are still focused on long term partnerships and practical, strategic marketing.
Transitions are not about changing direction. They are about continuing the work with clarity and confidence.
We are proud of where VantagePoint began.
We are proud of the leadership that built it.
And we are excited about what comes next.