If you’re putting time and money into marketing, you want to make sure it works. Boosted Facebook posts are one of the simplest ways to get your message in front of more people, without blowing your whole budget. Whether you’re hiring, promoting an event, or just trying to increase visibility, using boosted posts the right way can make a big difference.
What Kind of Posts Should You Boost?
Not every post is worth putting dollars behind. Stick with posts that have a clear purpose, like:
- Job openings
- Event promotions
- Customer testimonials or community highlights
- High-quality photos or videos
These types of posts are more likely to get engagement and lead to action. It’s also a good reminder that just because someone follows your page doesn’t mean they actually see your content. Boosting gives your post an extra push to show up in people’s feeds.
Target Your Audience the Right Way
One of the most common mistakes we see is letting Facebook decide who sees your post. If you don’t update the settings, your boosted post may be shown to people across the entire country. That’s not helpful if your business only serves a specific area.
Instead, take a minute to set a radius around your town or service region. You can also narrow your audience by interests or job titles, depending on your goal.
If you’re boosting a hiring post, be careful. Facebook has strict rules about employment ads. Don’t narrow by age, gender, or income, those filters could get your ad flagged or even rejected.
Use Your Budget Wisely
You don’t need a massive ad budget to see results. Start small, even $25 to $50 per post is often enough to gauge reach and engagement. Track your performance, adjust your targeting if needed, and keep testing.
How long should you run a boosted post?
For most campaigns, the sweet spot is 5-7 days. This gives Facebook’s algorithm time to optimize and find the right audience while keeping your budget in check and avoiding ad fatigue. Start with this timeframe, review the results, and extend if the post is performing well.
Other options:
3-4 days: Great for short-term events or last-minute promotions.
10-14 days: Works well for ongoing campaigns with larger budgets, typically in the $75–$150 range, providing steady exposure over time.
If you’re already creating content, boosted posts are an affordable way to make it work harder for you. And if you need help getting started, the VantagePoint team is here to guide you every step of the way.
Engage with your community
Don’t just boost a post and walk away! Take time to respond to comments, messages, and mentions to keep the conversation going. Pro Tip: Click on the number of reactions on your boosted post. If the “Invite” button appears next to a name, use it to invite that person to follow your page. It’s a simple, effective way to grow your audience and turn engagement into long-term followers.