The Marketing Roadmap Process
At VantagePoint Marketing, we take a holistic approach to your marketing strategy. Every client partnership begins with our Marketing Roadmap—a comprehensive, actionable guide tailored to your business goals. But this isn’t just another planning document. It’s a strategic foundation designed to align your outsides with your insides, guiding everyone involved toward shared organizational success.
More than a one-and-done report, the Marketing Roadmap is a living, breathing tool. It’s meant to be revisited, refined, and refreshed as your business grows and goals evolve—ensuring your marketing efforts stay aligned, intentional, and impactful.
What to Expect from the Roadmap Process
Meeting 1: Goal Setting and Discovery
The process begins with an in-depth meeting where we’ll discuss your goals, target markets, budgets, as well as current and past marketing efforts. We’ll also evaluate what’s worked in the past and what hasn’t and do some fresh brainstorming about all the amazing things you’ve wanted to try but haven’t had the person-power or tools to implement. This session typically lasts 1 to 2 hours and forms the foundation of your customized Marketing Roadmap.
Research and Development
With the information gathered, VantagePoint conducts additional market research to build your Marketing Roadmap. This comprehensive plan outlines the specific steps necessary to reach your goals. We typically spend about two weeks completing this research and compile your customized Marketing Roadmap.
Meeting 2: Presentation and Review
In our second meeting, we’ll review the completed Marketing Roadmap together in a 1-hour session. This is your opportunity to ensure the plan aligns with your business vision. Once reviewed, the document is yours to keep and implement as you see fit.
Implementation Options
While the roadmap is designed to be actionable on its own, we also offer support if you’d like assistance with specific parts of the plan. If you need help with implementation, we can step in and help move things forward, starting from the foundation we’ve created together.
The Cost of the Marketing Roadmap
The Marketing Roadmap is available for a one-time, flat rate of $350. If you choose to move forward with our monthly services, the cost of the roadmap is waived.
At VantagePoint, we take pride in empowering your business by giving you full ownership of the materials we create. Whether you choose to implement the roadmap independently or with our assistance, you’ll have a clear, actionable strategy designed to achieve your marketing goals. It’s your roadmap, and we’re here to support you every step of the way.